Research and Analysis Through the Filipino Lens
#WeKnowTheFilipino
Always finding better ways to understand the Filipino.
We always explore how the latest technology can be localized for the Filipino context to gain deeper insights and better information. Here’s an example: a GPT we trained to serve as an alternative to interviewers and surveys, capable of speaking the native language. This helped us eliminate interviewer bias and fatigue, allowing our researchers to focus on what they do best—analysis.
For our clients, this means faster turnaround times, greater scalability, and deeper understanding, as interviewees can now express themselves in their own language, with nuances preserved.
What calms the Filipino consumers?
In a world of nonstop scrolling, why are Filipinos turning to podcasts for calm? This white paper by The Pod Network and The Fourth Wall uncovers two distinct listener types—and reveals how audio is quietly becoming our most powerful emotional refuge. Not just content. Care. Read the full white paper and meet the Mindful Navigators and Content Grazers shaping the future of podcasting in the Philippines.
What drives a nation of dreamers?
In a collaboration between The Fourth Wall and Boston Consulting Group, The Filipino Dream dives deep into the hearts of 115 million Filipinos, uncovering shared ambitions and the challenges they face. From the warmth of a family’s dreams to the entrepreneurial spirit that fuels resilience, this journey is more than statistics—it’s a call to understand the unique essence of a nation striving for a brighter future. Join us in exploring the hopes, fears, and ambitions that bind a people together. What’s your dream, and how can you make it a reality?
