Research and Analysis Through the Filipino Lens
#WeKnowTheFilipino
Like breaking the Fourth Wall in film or theater, we break the barrier between information and real life to empower our clients to see and serve the Filipino more clearly.
Our Approach
These three essentials enable us to move faster, gather more relevant data, and deliver insights that are truly actionable, not just interesting.
Focus that reflects the Filipino
Inspired by the insight that foreign models and data often overlook the intricate realities of the Philippines, we took it upon ourselves to fill that crucial gap. Our mission is to simplify complex information through the Philippines' sociocultural lens, offering clear insights and practical, actionable solutions tailored to the Philippines.
Technology that works
We design our methods around how Filipinos naturally interact with technology. From AI interviewers to mobile-first surveys and in-person interviews when needed, we use tools that make it easy for people to share honestly. This approach prioritizes relevance and usability, allowing us to capture deeper behavioral and cultural insights, not just surface-level responses.
Reach that matters
We meet people where they are—online, on the ground, in communities, and through intimate conversations. By partnering with radio stations, barangays, sari-sari stores and local groups across all 18 regions, and by speaking and listening in their local languages and dialects, we hear voices often left unheard. This helps us build a more complete and human picture of the country, empowering our partners to make decisions that are grounded, inclusive, and built for real impact.